Baby Phat is a well known established brand by Kimora Lee Simmons and together with hubby Russell have turned the Baby Phat name and brand into a phenomenal business in just 10 years. They definitely set the standard in fashion and sportswear for the trendy hip hop generation. I see that little cat on everything from lingerie, jewelry, shorts, jeans, all types of other apparel and don’t forget the baby phat purses, perfumes, and makeup and they even have bedding.

Anything you can think of to design so have they. It’s not just for the young, it’s a brand name that everyone adores wearing even everyone’s favorite Paula Abdul. Our own children and relatives love it and can afford the prices and love the fit from babies and children to the fashionable urban yuppies and everybody else. The celebrities that have made it fashionable and trendy are way too many for me too list here.

Success must taste sweet for this gorgeous former runway fashion model/designer. In my opinion she has it all, beauty, brains, family, and home that is truly the American dream. I don’t wear brand names unless I find a bargain, but many wont consider anything unless it has a brand name or logo attached.