The cumbersome practices of handing out cards to people that you meet, or the wasteful habit of dumping a stack of cards in public places for people to pick up, are giving way to the more modern approach of placing business cards online. There are two principal advantages to this wonderful innovation. One is the reduced demand on paper and the consequent saving of forest resources, and the other is the enormous reach that it affords your business.
In businesses throughout the world, it is difficult to estimate the amount of paper that has been saved through the invention of the computer. The computer has replaced the need for large quantities of paper by acting as a digital retrieval system that consumes little actual space. Similarly, the shift from traditional forms of communication to electronic communication has reduced our pressure on paper. Putting your cards online also contributes to the reduced use of paper, a trend with a direct benefit to the environment by lowering our dependence on forest resources used in the manufacture of paper. Apart from this saving on paper, the move away from traditional business cards has contributed to a healthy shift from physical commuting to telecommuting, a hidden fuel saver about which perhaps many people are not fully aware.
Business cards–whether traditional or online–are really advertisement tools. A large part of the success of an ad is in its reach. Online cards offer an enormous opportunity to reach quite literally the world, all without the need to travel from your office. Imagine a person commuting physically with a stack of cards. His reach is indeed limited. In contrast, online business cards are revolutionizing the way we communicate in business by lowering the cost of communicating far and wide. In the global business environment where frontiers are wide open and the possibilities seem without bound, the emergence of using business cards online is a welcome change.
One of the features of our modern, internet linked world is the online communities that have arisen. In traditional business ventures, people retained membership in social or professional clubs as part of the promotion of their business. Today, internet communities of various shapes and sizes have begun to take their place. They enjoy the seamless benefits of an online world without walls. Your presence in these communities can be aided by an online business card. In the world of networking, the anonymity of your business can be broken with a properly worded online business card that can be hosted or referenced in one of the many online communities.
There is a difference between a traditional card and an online card. The traditional card is distributed by you to a limited group of specific individuals. Online cards are not only sent to known prospects, but also sought after by clients in search of products or services that you offer. As a result, it is important to ensure the online cards you use for your business employs the words your customers are likely to use while searching for you. With the benefit of being kind to the environment combined with their enormous reach, placing your business cards online can be a valuable part of a successful marketing plan.